Lonny Bernath - Online Marketing Tips for Entrepreneurs

Lonny Bernath is an entrepreneurial professional who has used online marketing to ensure success of his business endeavors. Online marketing is often overlooked by newcomers, but experienced professionals like Lonny Bernath recognize its value and intricacies. If you’re a new entrepreneur, the following online marketing tips can help you ensure success:

• Value Customer Loyalty – Many businesses focus on earning new customers instead of on profits with new marketing campaigns. Though this can seem counterintuitive, customer loyalty is more valuable than a single profitable sale. Consider a marketing campaign that focuses on winning customers more than it does on making as much money as possible.
• Use Social Media – In the modern age, social media is an effective advertising tool when used effectively. Though it might seem like you’re targeting too vague of an audience, but customers who enjoy a company’s social media are often much more loyal and offer better word-of-mouth advertising.
• Copy Your Competitor’s Audience – If you advertise with social media and see the option to use look-alike audiences, don’t hesitate to use them. Look-alike audiences are effective and they allow your competition to handle the heavy lifting of an ad campaign. This won’t work in all cases, but it can be worth it to monitor the tactic’s effectiveness a few times to see.

Lonny Bernath and other successful entrepreneurs study tips like those above to ensure they’re prepared to manage their business pursuits. Taking a page from these professionals might help you get your endeavor off the ground, too.
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Lonny Bernath - Creating a Business Partner Safety Net

Lonny Bernath is an experienced businessman who has worked on several personal endeavors in addition to his formal career choices. From observing others and from his own experience, Lonny Bernath has learned that having a business partner can be both a good and bad decision. Even if you’re certain that your business partner is the right person to work with, it’s best to create a safety net with steps like those below, just in case:

• Get a Lawyer – Working with a lawyer from the beginning eliminates risks if you face partnership issues in the future. Even if you do everything right and the partnership functions perfectly, a lawyer makes sure everything is in writing. This reduces risk for both parties.

• Make an Exit Plan – You probably don’t want to plan for a partnership to end when you’re just beginning, but you should have a plan in case it happens. Your exit plan should be legally-sound so that, if you must divide business assets, you will be able to do so as easily as possible. This is best handled with a lawyer, which can be the same one you and your partner work with or a different one.

• Protect Your Brand – A business partner is typically intended to be with your brand for years to come, which means that the two of you will change and, somewhere down the road, your goals might conflict. Plan for this and protect your brand by deciding how to keep its identity sound before these issues can arise.

When you’re working with a business partner, an outside voice can help you think clearly. Consider seeking a professional with experience like that of Lonny Bernath as a mentor in your area for assistance.
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Lonny Bernath - How to Survive the Entrepreneurial Startup Phase

Lonny Bernath is an experienced professional who has pursued many of his own endeavors in addition to a formal career. Entrepreneurs like Lonny Bernath succeed not out of luck, but through determination and intelligent planning. The first stages are typically the most difficult to survive, but tips like those below can help:

• Short-Term Goals – Entrepreneurs read and write a lot about long-term goals, and the big picture is certainly important, but short-term goals are also necessary. Plan small milestones that you can work toward and celebrate in addition to your major ones. This can help you stay focused and motivated during the inevitably-bumpy road of year one. 

• Positive People – Surrounding yourself with positive people, whether or not they’re related to your business, can make the first year of entrepreneurship much easier. You don’t need to hear people telling you that you can’t do something or that you won’t succeed. Instead, look for people who encourage you and believe in your endeavors. 

• Network – Networking is key to entrepreneurial success. Depending on your industry, is can be through social media, local business meetups, trade shows or something else, but networking will help you learn from others in your industry. Networking also helps you establish an easy customer base. 

• Accept Change – Most businesses change a lot in the first year. While maintaining your brand is important, be prepared to accept the natural ways that your business evolves while you get established. 

Entrepreneurs like Lonny Bernath do years of research on business and they often devote their lives to furthering their understanding of the professional world. A similar approach might help you succeed faster.